Short autobiography

I’m a UX designer from Southern California. My work reflects a lot of my personality: organized, tidy, straight-forward, and unpronounced.

I graduated from Cal State Long Beach’s College of the Arts where I learned about the science and theory of design. Soon after graduating, I had my first contact with design, print, typography, moving image, branding, through various jobs at design houses and marketing roles.

Soon after starting my career, I discovered User Experience Design and bridged my love of design with the science of usability and function. As a practitioner, not only do I focus on creating products that are usable; I concentrate on other aspects of the user experience, such as pleasure, efficiency and fun, too.


In February of 2006 I worked as a graphic designer for Kelley Blue Book‘s marketing team. Towards the end of my tenure there I became heavily involved with the web team as they began to integrate the user-centered design methodology into their process. In 2012, I fully made the transition as a UX designer when I worked in-house for Motor Trend. In the summer of mid-2014 to mid-2017 I explored the start-up world by joining Payoff. I continued in the start-up game by starting at Crossover Health in 2016 as Lead UX Designer. I then joined the team at CU Direct as Manager of UX Design.

Tools of the craft

My current toolset consists of FigmaSketchAxure, InVision and Zeplin to share, ideate, design and prototype.

For fine-tuning interactions and complex flows I use Principle and Flinto to utilize important animation that helps translate concepts to stakeholders and developers.

For other miscellaneous graphic work I jump into Photoshop, and Illustrator.

A designer’s tool set is an ever-evolving landscape as companies try to bridge the gap between design and development. The applications we use everyday to create products are starting to take on the responsibility of making designers frame their work in terms of components and design systems. I love trying out new tools that help us stop thinking in terms of “dev handoff,” and start thinking in terms of integrated workflows and collaboration.